Improved Brand Awareness Through an Electronic Business Card Campaign

The Alliance of Community Health Plans (ACHP) advocates for practical solutions that make healthcare better, with high-value coverage and care for all. Their subject matter experts are key to increasing ACHP brand and advocacy awareness.

Client

The Challenge

The Alliance of Community Health Plans (ACHP) represents the nation’s top-performing non-profit health plans to improve affordability and outcomes in the healthcare system. Our challenge was to increase brand awareness of ACHP and their subject matter experts (SMEs).

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Campaign Goals:

Increase brand awareness of ACHP and their SMEs.

What we did:

Built a landing page.
Created a vCard download workflow.
Created messaging and designed digital ads.
Launched targeted digital ads on Google Display, Search,LinkedIn, and Twitter.

The results:

18 million total ad impressions during the two campaign periods.
Top sites where our display ads were shown were Politico.com, TheHill.com, and Slate.com.
Over 9,000 vCard downloads.
Over 80,000 pageviews on the landing page to date, with strong time on site and bounce rate.

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Digital ad impressions

over 18 million

vCard downloads

over 9,000

Pageviews on landing page

over 80,000

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