Campaign goals:

• Increase membership within a dual choice state health insurance program.
• Track marketing engagement data to determine the most effective placements and calls to action to use for future campaigns.

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What we did:

• We designed a plan with two layers to this campaign: mailers (postcards and packets) and a programmatic digital campaign.
• We created all the creative materials, managed the digital campaign, and built a reporting system to track two key actions we wanted users to take – website visits and phone calls.

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The results:

• At the end of the campaign, we more than quadrupled membership of that segment, with an increase of over 3,500 members with a total estimated revenue of almost $2 million.
• We had a 5 figure marketing budget, giving this campaign a return-on-ad-spend (ROAS) of almost 5,000%.