Campaign goals:

• Raise brand awareness around Edgewood College and their undergraduate programs.
• Increase undergraduate inquiries from prospective students.

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What we did:

We worked on three key elements for this campaign:

• Creative messaging strategy
• Digital ad design
• Digital marketing plan with targeted ads on programmatic, search, social, video, and streaming.

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The results:

• Almost 10,000 inquiries from prospective undergraduate students.
• Over 7 million ad impressions with an average CTR of 0.28%.
• Over 120,000 ad impressions on streaming TV with a 98.26% completion rate.
• Brought in over 20,000 users to the website, resulting in over 85,000 pageviews with a 17.5% bounce rate.