The Importance of Video Marketing
Video marketing is no longer just a trend—it's a necessity. Here are a few things to remember when trying out video ads.
Maddy Zank
Market Crafters (formerly known as Rippe Keane Marketing) is a performance marketing agency headquartered in Madison, Wisconsin.
We specialize in branding, precision marketing, digital campaigns, media planning, and creative services.
We've rebranded from Rippe Keane Marketing!
We're a full-service marketing agency specializing in branding, digital, and creative services.
There are two differences between old marketing and new marketing. The old way is expensive and un-trackable. The new way is targeted and cost efficient. Our Market Crafters formula is all about performance and precision marketing. It is part consumer research, part first-person data, part creative, and part digital marketing and media planning genius – all while respecting the privacy of prospects and customers.
We believe there is strength in diversity. The agency is majority LGBTQ+-owned. The ownership group is 50% female. The staff is 80% female. Four staff members were born outside of the US. Nearly half of the staff speak non-English languages.
There are two differences between old marketing and new marketing. The old way is expensive and un-trackable. The new way is targeted and cost efficient. Our Market Crafters formula is part consumer research, part first-person data, part creative and part digital marketing genius – all while respecting the privacy of prospects and customers.
We believe there is strength in diversity. The agency is majority LGBTQ+-owned. The ownership group is 50% female. The staff is 80% female. Four staff members were born outside of the US. Nearly half of the staff speaks non-English languages.
