Campaign goals:

• Produce and write content for ACHP’s Healthy Dialogue Podcast.
• Execute a digital marketing campaign to promote ACHP and the new podcast.
• Increase ACHP contacts and conversations through the call to action of vCard downloads.

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What we did:

• Recorded, edited and produced the podcast.
• Created a landing page to promote the podcast.
• Created messaging and designed digital ads.
• Designed the Health Care Reform Roadmap report.
• Launched targeted digital ads on Google Display, Search, LinkedIn, and Twitter.

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The results:

• 12 million ad impressions during the campaign period.
• Top sites where our display ads were shown were Politico.com, TheHill.com, and NYTimes.com.
• 1,062 podcast downloads (listens).
• 35,000 pageviews generated during the campaign period, with 73% new website users from the Podcast Ads, and 65% new website users from the Health Care Reform Roadmap Ads.