Crafters'
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Crafters' Corner is where our team shares insights, ideas, and expertise on all things marketing and how YOU can "own your space." It's your go-to source for tips and tricks, industry trends, and best practices to help you stay ahead of the curve.

Our blog is an extension of our commitment to excellence, where we share our knowledge and experience to help businesses thrive in the ever-changing marketing universe!

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Corn Boobs and Cooking with Dirty Dishes

Three Forms of Branding and Why You’re Probably Doing the Wrong One

Scott Rippe

Blog Topics

Exploring Viral Video Phenomenon: How and Why Videos Go Viral

This article talks about how and why videos go viral.

Sandra Cruz

Leveraging Video for Your Next Ad Campaign

Here’s why video should be a cornerstone of your next ad campaign and how to make the most of this dynamic medium.

Market Crafters

AI: The Game-Changer in Mobile App Design Trends

How AI is revolutionizing Mobile App Design Trends and changing the game for designers, marketers, and business owners.

Sandra Cruz

Digital Marketing Basics

Even if you have the best products or services in the world, they won’t matter if you can’t reach the right people.

Sandra Cruz

A Complete Newb’s Guide to Web Accessibility Standards

A quick introduction to web accessibility standards with examples and tools.

Kate Thomfohrda

5 Reasons Your Website Should Use a Chatbot

Chatbots, powered by artificial intelligence (AI), are revolutionizing the way businesses interact with their online audience. 

Market Crafters

7 Ways to Improve Your Company's Public Relations

Here are some key steps to improve your company's public relations.

Market Crafters

What Is Brand Personality? How To Cultivate a Unique Identity for Your Business

Creating a distinct brand that stands out is essential in today’s crowded business landscape.

Market Crafters

Long-Form vs. Short-Form Content: Choosing the Right Approach

When it comes to creating content, one of the critical decisions that marketers face is whether to go for a long-form or a short-form content approach.

Sandra Cruz

15 Essential Steps to Building a Strong Brand Identity

Not sure how to create an impactful identity? Here are our 15 essential steps (with examples!) to building a strong brand identity.

Dani Ferrer

Ethical Considerations in AI Marketing: Balancing Innovation with Responsibility

Here are some ethical considerations surrounding AI in marketing.

Market Crafters

How to Harness Canva for Unique Social Media Content

Here are a handful of ways you can harness Canva to craft distinctive and engaging social media content.

Market Crafters

5 Innovative Public Relations Campaigns and Their Impact

Let's take a closer look at five innovative public relations campaigns and their impact.

Sandra Cruz

5 Reasons Your Website Should Use a Chatbot

Chatbots, powered by artificial intelligence (AI), are revolutionizing the way businesses interact with their online audience. 

Market Crafters

AI: The Game-Changer in Mobile App Design Trends

How AI is revolutionizing Mobile App Design Trends and changing the game for designers, marketers, and business owners.

Sandra Cruz

Unlocking Remote Work Success: How to Stay Motivated and Productive from Home

Here are some tips to help your remote work motivation.

Dani Ferrer

Using AI for your Digital Marketing Campaign (With a Human Touch)

AI is a powerful tool in the digital marketing arsenal, but it should complement, not replace, the human touch.

Market Crafters

How to Make AI Content Sound Human: Including Prompts

Here are some strategies to make your AI-generated content more relatable and authentic.

Market Crafters

The Future of AI in Marketing... Where We're Heading

Here’s our best guess of where the future of AI marketing is heading and how it will shape the industry.‍

Market Crafters

Mobile-First Marketing: Reaching Audiences on the Go

Stay relevant and effectively engage your audience on the go.

Market Crafters

5 Tips for Handling a Public Relations Crisis

Here are five essential tips for navigating a public relations crisis in the world of marketing.

Market Crafters

8 Ways to Use Influencer Marketing to Grow Your Audience

Here are eight ways to effectively use influencer marketing to tap into new audiences and increase awareness.

Market Crafters

Omnichannel Strategies: Integrating Trends for Seamless Customer Journeys

The art and science of crafting seamless customer journeys by integrating the latest trends and technologies, ensuring that businesses can meet their audience.

Market Crafters

5 Ways to Cultivate Brand Authenticity on Social Media

Five strategies to help you build and maintain authenticity on social media.

Market Crafters

The Importance of Video Marketing

Video marketing is no longer just a trend—it's a necessity. Here are a few things to remember when trying out video ads.

Maddy Zank

Leveraging Video for Your Next Ad Campaign

Here’s why video should be a cornerstone of your next ad campaign and how to make the most of this dynamic medium.

Market Crafters

Why Remote Employees Are More Productive Than Office Workers

Here’s why remote employees are often more productive than their in-office counterparts

Market Crafters

5 Ways to Create Authentic Designs That Stand Out Among the Crowd

Authenticity i is the secret sauce that can make your design work truly stand out.

Market Crafters

The Power of Personalization: Tailoring Marketing Strategies for Target Audiences

The age-old adage "one size fits all" is not always applicable in the world of marketing.

Sandra Cruz

7 Ways to Improve Your Company's Public Relations

Here are some key steps to improve your company's public relations.

Market Crafters

User-Centric Content Creation: Meeting Your Audiences' Needs

This article explores how this paradigm shift is redefining content creation strategies and the profound impact it's having on digital landscapes.

Market Crafters

Corn Boobs and Cooking with Dirty Dishes

Three Forms of Branding and Why You’re Probably Doing the Wrong One

Scott Rippe

The Power of Typography in Design: The Art of Typeface Selection

The art and science of arranging type to make language visible.

Market Crafters

What Makes a Marketing Campaign Successful?

Understanding the essential elements that make a marketing campaign successful is crucial for success. 

Market Crafters

Exploring Viral Video Phenomenon: How and Why Videos Go Viral

This article talks about how and why videos go viral.

Sandra Cruz

Less is More: Using Minimalism for More Poignant Designs

The art of minimalism and how it can elevate your graphic design game for more poignant marketing campaigns.‍

Market Crafters

Influencer Partnerships: Elevating Your Brand Visibility

Delve into the world of influencer marketing and how it can elevate your brand's visibility to new heights.

Market Crafters

Fostering Inclusivity in Multicultural Workspaces

Here's how you can promote inclusivity in multicultural workspaces.

Market Crafters

A Complete Newb’s Guide to Web Accessibility Standards

A quick introduction to web accessibility standards with examples and tools.

Kate Thomfohrda

5 Innovative Examples of Augmented Reality in Marketing

By leveraging AR, brands can create immersive experiences that captivate their audiences, enhance brand recognition, and drive customer engagement. 

Market Crafters

What Is Brand Personality? How To Cultivate a Unique Identity for Your Business

Creating a distinct brand that stands out is essential in today’s crowded business landscape.

Market Crafters

Predictive Analytics: Leveraging Machine Learning and AI

Here's why Predictive Analytics's impact on modern businesses can be significant.

Sandra Cruz

Top 10 Engagement Strategies: Fostering Meaningful Connections on Social Media

Here are top 10 strategies that will help you establish meaningful connections on social media.

Sandra Cruz

How to Ace Brand Success: Top Five SME Strategies You Can't Sleep On

Here are the top five SME strategies that you can't miss if you want to achieve brand success.

Sandra Cruz

Achieving Optimal Work-Life Balance in Remote Work Settings

Here's how you can maintain productivity without sacrificing well-being in a remote work setting.

Sandra Cruz

Fresh Marketing Strategies: How to Change the Game

If there’s a “name of the game” in marketing, “innovation” would be that name.

Market Crafters

What is Copywriting? A Summary of Writing in Advertising

In the attention-seeking world of marketing, where every word counts, copywriting is a vital skill that can make or break a campaign.

Market Crafters

The Rise of Short-Form Videos: Trends and Impact on Digital Media

This article aims to shed light on how short-form videos are revolutionizing the way we create, consume, and share content in today's fast-paced digital world.

Market Crafters

Three Digital Marketing Trends Leading the Way in 2024

The future of digital marketing is a moving target that’s sure to reshape the industry again and again (and again).

Market Crafters

How to Create an Engaging Short Video Ad

Here are some essential tips for your next video campaign.

Market Crafters

Creating Successful Marketing Campaigns

New technologies, platforms, and consumer behaviors will shape the future of marketing.

Market Crafters

5 Tips for Pitching a Story to News Media

Five things to do when you want a news outlet to cover your story.

Diana Henry

Harnessing the Power of User-Generated Content in Social Media Marketing

This article delves into the power of UGC, exploring its impact on social media marketing and providing strategies for harnessing its potential.

Market Crafters

Digital Marketing Basics

Even if you have the best products or services in the world, they won’t matter if you can’t reach the right people.

Sandra Cruz

Building Community Relations through Strategic Public Relations

In this article, we will delve deeper into the pivotal role that strategic PR plays in building and nurturing community relations.

Market Crafters

Mastering Google AdWords: A Step-by-Step Guide to Successful Marketing Campaigns

Google AdWords can be daunting, but it’s about time to set aside those fears and learn how to make it work for you.

Sandra Cruz

Authors

Like any specific author, follow their work here.

Dani Ferrer

Senior Marketing Specialist

Sandra Cruz

Jr. Digital Marketing Specialist

Market Crafters

Lystra Cole

Chief Operations & Digital Officer

Diana Henry

Director of Public Relations

Ben Tolle

Chief Creative Officer

Kate Thomfohrda

Graphic Designer

Maddy Zank

Digital Marketing Strategist

Scott Rippe

President & CEO

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